h e r i t a g e
Invaluable Legacy
An Irreplaceable Tapestry of Cultural Memory
Intangible cultural heritage are traditions, rituals, and craftsmanship passed down for centuries and form communities cultural DNA. These living practices are continually recreated linking past, present, and future.
Endangered Traditions
Fragile and Under Threat
Globally, 59 elements are officially listed by UNESCO as being in urgent need of safeguarding, signaling that these cultural expressions are at real risk of disappearing without immediate attention.
Central to Identity
Real people making great products
90% of people worldwide say that sharing traditions and customs is important to national identity, highlighting how intangible heritage deeply roots us in belonging and shared meaning across cultures.
What Is Intangible Cultural Heritage and Why It Matters
Intangible Cultural Heritage (ICH) includes living traditions like oral practices, rituals, performing arts, and crafts that reflect community identity. Unlike fixed artifacts, they evolve with their bearers, and safeguarding them preserves cultural diversity, cohesion, and creativity.
ABOUT UNESCO ICH
In 2003, UNESCO adopted the Convention for the Safeguarding of Intangible Cultural Heritage, a global framework ratified by most countries to sustain traditional practices, promote respect and intergenerational sharing, and foster international cooperation.
Our signature product.
Saboon crate
The Saboon Crate was created to help preserve the centuries-old tradition of soap making in Palestine, a craft now under threat from state and settler violence. Each crate connects you to this living heritage while supporting the communities who keep it alive.
